BLOGS

Inline scroll areas cause a myriad of usability issues, and should therefore generally be avoided. This article gives a detailed analysis of the.
- Farheen Zabi
- 7 November

Despite the ubiquity of filters in e-commerce — all of the top-50 US e-commerce sites allow users to filter product lists — Baymard Institute reveals.
- Farheen Zabi
- 31 October

“By all indications this is going to be the biggest festive season that India has witnessed. There is no doubt that e-commerce has not only lifted.
- Farheen Zabi
- 22 October

"41% shoppers have abandoned a transaction at a virtual check-out in 2018, compared to 24% who have walked away from a purchase in-store." .
- Farheen Zabi
- 27 September

It takes about 50 milliseconds for users to form an opinion about your website. It takes 2.6 seconds for a user’s eyes to land on the area of a.
- Farheen Zabi
- 23 September